JUNIOR ART DIRECTOR

My relationship with Stefan Sagmeister began in 2008 as a student intern working with the designer to create L.A. Earthquake Sourcebook on behalf of Art Center College of Design's DesignMatters program. From there it has developed into a professional and personal relationship covering a series of projects, including brand development, typography projects, environmental design, packaging, video, and publications.

 

Overview of Brand Development for Casa da Música
Videographic look at research, studies, and implementation of brand system. (2010, Sagmeister & Walsh)


This is a comprehensive identity for Casa da Música, the Rem Kohlhaas designed music center in the harbor town of Porto in Portugal. Our initial desire to design an identity without featuring the building proved impossible because as we studied the structure, we realized that the building itself is a logo. Kohlhaas calls this "the organization of issues of symbolism." In our work, we did try to avoid another rendering of a building by developing a system where this recognizable, unique, modern form transforms itself like a chameleon from application to application, changes from media to media, where the physical building itself is the ultimate rendering in a long line of logos. Our goal was to show the many different kinds of music performed in one house. Depending on the music it is filled with, the mark changes its character and works by displaying different views and facets of the music itself.

 

Creative Director: Stefan Sagmeister.

Designers: Matthias Ernstberger, Ralph Ammer, Eric Mathias, and Quentin Wallach.

Casa da Música

Photographic study of the Rem Kohlhaas building in the city of Porto in Portugal.


Click thumbnails to enlarge.